Training, Hiring, Spending Survey

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The economic downturn of the past couple years has had a significant impact on most businesses, and it has been a particularly rough patch for training departments. The old adage, “When there are cuts to be made, training gets hit first” seems to have been proven true. At GCP, we’ve heard from many clients that their budgets were slashed, and we’ve heard from plenty of prospective clients that training purchases were out of the question.

But the news seems to get better in 2011! Business, media, and government analysts report a turnaround in hiring, as seen in these news items:

"The share of executives who said they plan to hire new workers in 2011 rose to 47 percent, compared with 28 percent who forecast they would add jobs this year..."

"Companies added more workers in February than in any month in almost a year - a turning point for the economy that finally pushed the unemployment rate below 9 percent. Economists say the stronger hiring should endure all year."

"Private employers added 222,000 jobs last month, the most since April. That shows that companies are feeling more confident in the economy and about their own financial prospects. And it bolstered hopes that businesses will shift into a more aggressive hiring mode and boost the economic recovery."

"The labor market is improving slowly. On average, employers are expected to add 178,300 jobs per month this year. The economists predict that 210,000 jobs will be added to payrolls in each of the last three months of 2011."

"Small businesses have ramped up their hiring in recent months, fueled by a recovering economy and more optimistic business owners. That's a far cry from little more than a year ago, when the sector was losing thousands upon thousands of jobs each month."

Training industry reports we’ve seen indicate that this is going to be a big year in training, as well. Companies that have delayed needed training have loosening budgets that should allow them to catch up in 2011.

True for you, too? What’s going on in hiring and training in YOUR business life? Hoping that information would be helpful to you in your training decisions, we're researching for an article to be published in our next newsletter.

Please take this very short survey to help us out with some real-life data. This questionnaire should take less than 10 minutes to complete.

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Narration, Text and Graphics - Best Mix Practices

In a recent LinkedIn discussion, Tom Pendergast asked, "What does research show about the benefits/ drawbacks of having non-redundant onscreen text and narration in e-Learning where graphics/ animations are not the focus?"

An important question, as it seems to be the standard that an "online learning module" will mix narration, text and graphics almost by default. Stephen Schneiter posted some very relevant research links, the gist of which is that distraction is a bad thing, and if the brain is forced to try to comprehend two streams of input, distraction will ensue.

Based on our own experimentation with focus groups as well as feedback from clients, we've "solved" this quandary for ourselves in our courseware development. (I say "solved" carefully because there are always trade-offs with any approach, and no one solution can possibly be perfect for every learner.)

What we needed to accomplish:

• address multiple learning styles/preferences within a single product
• address accessibility issues for learners with visual/auditory/literacy limitations
• address the cognitive load issues mentioned above

Ted Finger wrote a succinct summary of his approach to mixing text with narration. To describe what we came up with, I'll play off some of Ted's points, in italics below:

• Make sure the onscreen text closely summarizes the narration. (Instead, we made sure the onscreen text matches the narration exactly.)

• Synchronize the onscreen text along with the corresponding narration as precisely as possible. (ABSOLUTELY! Also, we made sure the text animation reveals text in meaningful chunks that match how people read - i.e., revealing complete bullet points, sentences, or even short paragraphs, rather than something cute and clever like revealing each word as it's narrated. Some of our early attempts were very creative and cool, but ultimately annoying to learners! ;o)

• Keep the onscreen text as abbreviated as possible; for example, short bullet points. (As I mentioned above, we DON'T abbreviate the text. What we found was that abbreviated text increases the cognitive load. As Stephen pointed out, if the learners see something different from what they're hearing simultaneously, it's confusing and distracting.)

• If possible, offer an audio transcript in the interface. (CRUCIAL! We wanted to keep the screen real estate uncluttered - no overwhelming sea of text, and plenty of room for supporting graphics. So while the first piece of text may go away to make room for the next piece as narration progresses, full text is always available via a slide-out box at the bottom of the screen for those who prefer to read the whole thing at once or just want to review a particular part that may have left the screen.)

Learn more about research and decisions that guide our instructional design approach on our website.